Today, private domain operations have gradually become standard or even just-needed for enterprises. However, most companies only follow the crowd when they do private domain, and few can really think clearly about the goal and value of doing private domain. b2b email list Either a lot of money is spent to build a team, but there is no operational focus, and the final conversion effect is very poor; In fact, the core purpose of being a private domain is to tap the lifetime value of customers. From the perspective of customer value, 20% of users can contribute 80% of the revenue,
Among them, the establishment of user labels is the most important work in user hierarchy. Through different labels, after fully understanding the b2b email list user, it can be divided into different dimensions and stratified. However, different industries and enterprises of different scales naturally require different label dimensions. For example, Xibei may pay more attention to users' tastes, food preferences, and regional culture; while hotel companies are different, Huazhu Hotel may pay more attention to users' occupations, sleeping habits, and special requirements. So how should companies label users and build a private domain labeling system? 1.
The four dimensions of labels First, start with tagging. For the vast number of retail enterprises, in the actual private domain operation, it is usually possible to label from the four label dimensions of channel source, user level, population attribute and consumption information, and then subdivide the labels according to the difference of their respective enterprises. Below I will give examples of these four dimensions one by one. 1. Channel sources A clear source of channels is convenient for companies to communicate with users, as well as to judge their spending power and familiarity with the company.