To build a high quality backlink profile, you need to stop building the link and start acquiring the link . The real story: Link acquisition is about creating great content that you can trust and promoting it like crazy. Link-building discipline is perceived by the general public as negative, as Google has spread the fear of link-building associated with the restart of penguins and penalized well-known companies. Find out how Google's John Mueller answered the webmaster's question, "What's good about link building?" With this Google Hangouts. He replies, "In general,
I try to avoid it." But with the rise ghost mannequin effect service of content marketing, it's clear that SEO professionals are changing the way they create offsite SEO strategies. See how the link has evolved. A guide from link building to link acquisition Why do you want to get a link? I hear a lot of this question from my clients . advertisement Continue reading below What is the value of a link? Why do you want to get links from these prospects? Increase traffic Obtaining a link organically increases website traffic. Links from other sites will send you more visitors. Links do not guarantee conversions, purchased products, or social shares. That's the job of the website. Brand awareness Getting the link gives you additional exposure. Therefore, getting a link in the New York Times is more likely to be seen by more people.
If you get a link on a small blog, you almost never get a lot of exposure. But if it's your niche audience, it's definitely worth it. It's not just as true as you want to believe in the myth that links aren't important. Links add authority, trust, and value to your brand, so if other trusted sites link to you, search engines will boost your brand. advertisement Continue reading below When exchanging labor-intensive link-building strategies with earners, it's more effective to look at the big picture. You may have heard that "content is the king," but content strategies provide a structured way to evaluate the value you provide, who you hear, and where you distribute it. Developing a solid content strategy that integrates link acquisition into the promotion phase has the greatest impact on long-term success.