Today’s marketers have a very specific goal: maximize revenue by delivering rich, meaningful experiences that turn prospects into customers and customers Special leads into lifelong advocates. Shifting from lead-based marketing–only strategies to combined lead and account-based marketing (ABM) strategies has helped many marketers achieve this. It’s enabled them to Special leads collaborate with sales and incorporate an account strategy into all their existing marketing efforts.
Additionally, it’s enabled both teams to gather accurate account Special leads insights and find their ideal customers to create the right target account list. It’s also empowered them to identify new key contacts within their target accounts—a topic we covered at length in our last ABM blog post. One other important thing it’s helped them do? Engage prospects and customers across Special leads channels and provide them with unforgettable experiences. Below, we Special leads highlight how you can master cross-channel marketing by putting
ABM at the heart of your strategy. Understanding the basics Special leads of cross-channel engagement There are a couple key tenets about cross-channel marketing to keep in mind. The first is simple: Particular channels don’t matter. Sound backward? It’s not. That’s because Special leads all channels matter. You need to reach your prospects and customers wherever they are, regardless of channel—using direct mail, email, social, and more. To be clear, the focus of your ABM strategy and