Often the fact that there are only a few customers forces industrial product suppliers to offer and market their services globally. The services to be marketed often require a machine) and are very personal or customer-specific. The services offered by manufacturers are rarely limited to individual products. Usually complete system solutions are provided, which are characterized above all by a wide range of services.
To sum up, consumer goods marketing and capital goods Philippines WhatsApp Number List marketing differ in many ways. Marketing Basics Service Marketing In addition to consumer and industrial product marketing, service marketing is the third important special marketing form. Services are based on provision (eg, insurance) and/or use of underlying factors (eg, continuing education, services). The factor composition of the service provider (furniture, equipment) is performed on an external service object (customer; the customer's object.
Car and contains useful properties taxi ride, car inspection, bank transfer. A service can be characterized by the following characteristics, which must be considered in the context of service marketing: The result of the service is mostly inconsequential, however, the service may contain material components, such as the carrier medium through which the result of the service is delivered. Services cannot be stored and can only be transmitted in special cases.