Disruption-based marketing and advertising will fall aside and a form of online conversation/engagement will develop where the user gets what they need, where they need it, and how they want it. Over time, these user-centric values will accelerate their trust in Phone a brand's products or services. Bill Hartzer, consultant SEO Bill HartzerFor 2017, brands and smart businesses should continue to focus on building their brand and diversifying their overall online strategy. It is becoming increasingly important to focus on brand initiatives so that consumers are ultimately searching for your brand so that you don't have to rely strictly on rankings for particular keywords.
Focusing effort on specific keywords fax list or ranking for specific keywords tends to take you down a Phone different path – which, for SEO, leads you to “chasing the algorithm”. Advertising Continue reading below Search engines are continually getting better at identifying unnatural links and artificial SEO tactics, as well as keyword tactics. With personalization and personalization, along with “not provided” keywords that really aren’t provided to website owners, it’s getting harder and harder to track rankings in search results. Diversifying your efforts, such as including non-, is key in 2017. Focus on tracking every visit to your website so you know where visitors are coming from.
While this may seem “too obvious” to some of you, I'm still surprised how many businesses don't know if a sale is coming from paid search efforts, social media efforts, or search organic. Kristjan Hauksson, COO and Partner, SMFB Engine Kristjan HaukssonI don't see any major changes on the horizon for 2017 except for user intent. Everything else should be very gradual Phone and predictable. During the US presidential election, it was interesting to see how news “filter bubbles” impacted Google, YouTube, and especially Facebook. Visibility has become increasingly driven by intent.