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Salma Akter
Jul 16, 2022
In Education Forum
Today, private domain operations have gradually become standard or even just-needed for enterprises. However, most companies only follow the crowd when they do private domain, and few can really think clearly about the goal and value of doing private domain. b2b email list Either a lot of money is spent to build a team, but there is no operational focus, and the final conversion effect is very poor; In fact, the core purpose of being a private domain is to tap the lifetime value of customers. From the perspective of customer value, 20% of users can contribute 80% of the revenue, Among them, the establishment of user labels is the most important work in user hierarchy. Through different labels, after fully understanding the b2b email list user, it can be divided into different dimensions and stratified. However, different industries and enterprises of different scales naturally require different label dimensions. For example, Xibei may pay more attention to users' tastes, food preferences, and regional culture; while hotel companies are different, Huazhu Hotel may pay more attention to users' occupations, sleeping habits, and special requirements. So how should companies label users and build a private domain labeling system? 1. The four dimensions of labels First, start with tagging. For the vast number of retail enterprises, in the actual private domain operation, it is usually possible to label from the four label dimensions of channel source, user level, population attribute and consumption information, and then subdivide the labels according to the difference of their respective enterprises. Below I will give examples of these four dimensions one by one. 1. Channel sources A clear source of channels is convenient for companies to communicate with users, as well as to judge their spending power and familiarity with the company.
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Salma Akter
Jul 16, 2022
In Education Forum
There are many ways to increase private domain traffic. You email list can write articles, offline traffic, do events, and put in various ways. Accumulating users depends on time, and you need to stick to it for a long time. But if you ask me what is the fastest way to increase fans, then I will tell you, if you want to be fast, then do activities! Our team has spent a lot of energy in the past two years to study how offline activities can rapidly increase corporate WeChat users through drainage and fission. Next, I will use two articles to share with you the one we have explored in the past two years. A set of plans for offline activities to attract fission email list enterprise WeChat friends, including: Before the event, how to attract more users to sign up for the event? At the event site, how to set the bait to attract more on-site users to add WeChat? How to do on-site fission activities at the event site to promote active sharing by on-site users? At the event site, how to combine online live broadcast to attract online users to add corporate WeChat? This article is the first one, mainly about the recruitment stage of the event, how to attract more users to sign up for the event? 1. Analysis of the idea of ​​active fission Offline activities are divided into paid activities and free activities, and the fission schemes adopted by the two are different. If it is a paid event, the fission scheme generally adopted on the market at this stage is group fission or distribution fission. Group grouping is to allow users to invite friends around them to participate together, usually in the form of early bird tickets or team tickets of two or three people. Sales, so that users can independently organize groups to go. The way of distribution fission is to promote the sharing of registration users through the cash back registration fee.
A case tells you: How to email list quickly increase tens of thousands of WeChat friends in an offline event? (superior)
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Salma Akter

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