Forum Posts

Reyad Hossin
Apr 12, 2022
In Education Forum
Email marketing has changed a lot since its inception, but it is still one of the most effective and reliable tools that marketers have. However, if we want to obtain results, it is not enough to repeat the usual strategies: we must be up to date with new developments and always adapt to changes. So let's take a look at the email marketing trends that are most successful in 2020. Do you want to know the 222 digital marketing trends and predictions that will change the landscape of our sector in 2022 ? Click here and download the free ebook that we have prepared for you with all the information. In this video we tell you 7 email marketing trends to sell more and an extra tip. 7 email marketing trends to sell more in 2020 The use of artificial intelligence . The use of artificial intelligence in email marketing promises to automate increasingly tedious and repetitive processes and allow segmentation like individual email list never before imagined. Predictive personalization will allow us to anticipate customer behavior to be more relevant than ever. Data-driven email marketing . You've probably already incorporated data marketing into your email marketing in one way or another, but in 2020 we're going even further. Data analytics will allow us to do truly customer-centric marketing and create experiences you don't want to miss. Mobile as a priority . Mobile traffic has outpaced web traffic for years now, but in terms of conversion, desktop continues to win. However, the trend is that the mobile is getting more and more of the cake: in 2019 revenue from this type of device reached 32%, which represents a growth of 23% per year. In addition, the rate of openings from mobile phones is higher. Trust as the basis of email marketing . Many thought that the RGPD was going to be the end of email marketing, but two years after its implementation, this channel is more alive than ever. What has changed is that users now trust brands more when it comes to managing their data, as they know they have to comply with regulations. To keep up with this marketing trend, we professionals have an obligation to ensure that content is always relevant and adds value. The integration of social networks . According to Emarsys, 42% of the world's population is on social networks . For brands, this is an alternative way to stay in touch with their audiences, connect with them and get their brand message across. Elements such as hashtags or social media buttons help to integrate all this potential into our emails. Minimalist designs and texts . Users receive dozens of emails a day, so to stand out it is important to be direct, concise and to the point. Simple, clean designs convey confidence and help get the message across more effectively. The video content . A marketing trend that is repeated year after year is that video content is becoming more and more popular. For marketers, videos are an excellent opportunity to show your product in action, so don't hesitate to incorporate this resource into your email marketing. Ebook 222 digital marketing trends for 2022
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Reyad Hossin

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